William Hill just published their online sportsbook app in the Apple iTunes Store. With that move, William Hill provides full coverage on the NJ sports betting market.
William Hill sportsbook was the first to receive a bet in NJ. The British bookmaker partnered with Monmouth Park Racetrack and made the first move in Oceanport, New Jersey.
While not first, William Hill also joined the New Jersey online sports betting market on the 1st of September. However, the launch was carried out without fanfare, since the app was only available for Android devices at the time.
That covers around 54% of the mobile market in the US, which is a half too short. Most other online sportsbooks launched with access for all devices and operating systems. The FanDuel Sportsbook launched online on the same day and it offered both iOS and Android apps.
This explains why William Hill online sportsbook chose to go through a soft launch, as it’s iOS app was being developed and tested.
There is a great variety of sports betting apps in New Jersey
Now that the iOS app is live, William Hill is ready to compete for the top place in the NJ market. The user interface is streamlined and the menu structure allows users to get to their favorite sports in just a few taps. There are also plenty of in-game betting options.
That said, there is no short list of adversaries to overcome. In just a few months from legalizing sports betting in the state, there are a number of online sportsbooks and casinos taking in wagers.
Let’s look at the list and see what each app offers to the table:
- DraftKings Sportsbook – The popular Daily Fantasy Sports company was the first to launch a sports betting app in NJ. For a couple of weeks, DraftKings marveled in the market with no competitors. Some of the features include a shared wallet, allowing members to move funds between sports betting and fantasy sports. DraftKings online also accepts PayPal deposits. If players prefer a physical location, they may hop over to the Resorts Atlantic City, where they can place bets and withdraw rewards.
- FanDuel Sportsbook – The major DraftKings competitor was the first to get a physical bet at The Meadowlands Racetrack. The online app came online later on in September, but it’s no less impressive. There are separate apps for iOS and Android, as well as a website for desktop PCs. All of them offer an identical interface and user experience. FanDuel accepts deposits via PayPal, however, keeps its sports betting and fantasy sports wallets separate.
- SugarHouse Sportsbook – SugarHouse first integrated its online sportsbook into its existing casino. This gave casino members the edge of using the same interface. That said SugarHouse’s app offers a great user experience with easy to use navigation. The software is developed exclusively for SugarHouse in partnership with Kambi. Players can use PayPal, Neteller and PlaySugarHouse pre-paid cards, giving them a variety of options to add funds in their account.
- Caesars – Caesar has also integrated their online sportsbook into the Caesars Online Casino. Members can take advantage of the shared wallet and get into sports betting using their existing casino funds. Deposits can be added through Neteller and PayPal. The Caesars sportsbook is available in three Atlantic City casinos, including Tropicana, Harrah’s and Bally’s. Players can expect a number of promotions through the Caesars Total Rewards system.
- BetStars – Coming off from the popular poker app – PokerStars, BetStars is the company’s entry to the sports betting market. While Android users have a dedicated app, iOS users can only access through the PokerStarts NJ app. That said, BetStarts offers some exciting features that set it apart. One of the more prominent ones is Spin & Bet, which puts a random multiplier to the payout given that the bet is successful.
- PlayMGM – Oddly enough, MGM doesn’t offer an iOS app or a website. The only way to place a bet online is via the Android application. That shuts off a considerable chunk off the market. It’s not announced yet, but we assume the company is working on those digital assets.
- 888 Sport – Similarly to SugarHouse, 888 partners with Kambi to provide much of the sports betting technology. That’s why many features are shared by both sportsbooks. 888 Sports is integrated with the company’s online casino and online poker website, giving players a full range of options on online entertainment. That said, Apple users are still missing out on the action as there is no iOS application to access the sportsbook.
More sports betting apps are being developed
While there are no more immediate announcements, the sports betting market in the Garden State has barely opened for business. There are more competitors on their way to the app stores.
A number of new online sportsbook are waiting for review and approval by the Division of Gaming Enforcement in New Jersey. The fast launch of all current online sportsbook is a testament to the efficiency of the DGE in getting the products approved for operation.
The director of DGE – David Rebuck is expecting more companies to make a push on the market. Mobile sports betting is the way forward.
In Nevada, already half of all players are using online apps to place sports bets. In the UK, the predominant amount of bets – 56% – are placed online.
With New York sports betting continuously delayed, New Jersey attracts the majority of players from all nearby states including NY and Pennsylvania.
All conditions are there to make NJ online sports betting a very successful revenue channel for operators. With the public already convinced, it’s down to app developers to create the best possible experiences and interfaces to make sports betting fun and engaging.