In hot pursuit after receiving an official approval from the New Jersey regulator, Resorts Casino along with international brand BetStars announced the launch of a second partnership following their first online betting app.
Resorts and The Stars Group are known for their established partnership after launching PokerStars online poker platform in the Garden State. The Stars Group later acclaimed BetStars as their primary global sports betting brand.
BetStars proudly makes debut in the US. Matt Primeaux, The Stars Group’s SVP Strategy & Operations in the USA clarified:
“We have successfully launched the BetStars brand in many European regulated markets and we have invested heavily to create a premier global offering. Working with our longstanding partner, Resorts, we are really excited to introduce a brand-new consumer experience by bringing New Jersey fans closer to the sports and the teams that they love.”
Players and sports bettors are solely guaranteed to gain an advantage in the shared wallet. Allowing players to use a single account for both play at PokerStars and BetStars’ bets.
Modern Sports Betting Technology Lands To Enhance Betstars
As planned, a wide range of sports betting options will be provided by BetStars. Primeaux mentioned the following regarding its offerings:
“In-play wagering, bespoke accumulators, and live streaming, as well as an ecosystem of free-to-play products and promotions and sports content, for dozens of sports, including professional and NCAA football, basketball, and baseball as well as horse racing, hockey, soccer, tennis and other sporting markets.”
If New Jersey sports bettors haven’t withstood the everchanging technology aspect of the sports betting experience, they’ll hinder their pleasure of enjoying its development – adapting to an easier and more enjoyable sports betting experience. Operators are undertaking to create a more delightful experience while witnessing the competition’s growth.
BetStars currently possesses nearly a dozen sports betting licenses in various countries. Therefore, there is global customer support in 17 different languages. Primeaux confidently stands by this level of expertise offered by BetStars:
“We believe The Stars Group is uniquely qualified with the experience and insight needed to make sports betting a success in New Jersey.”
Resorts Doubles Up With Betstars
Certainly, the gaming license system in New Jersey became an unpredictable game overall. Although, it takes a little bit of getting used to that you’d never know how possible the chances of Resorts Casino, announcing one online sports betting product with DraftKings, and another with the Stars Group simultaneously.
Termed as offering multiple skins, New Jersey regulations allow licensed casinos to partner with multiple online partners. This works favorably for casinos aiming at alternative demographics by positioning different brands that appeal to different market segments.
This appears as a clear-cut commercial opportunity for Resorts to align itself with two such heralded brands.
No one except Resorts President and CEO Mark Giannantonio had to express his joy at the deal:
“We’re excited to double down on our already successful partnership with The Stars Group, which owns leading sportsbooks globally and has always been known and respected for their advanced technology, superior customer experience, and cutting-edge security safeguards.
Pokerstars Doubles Down On Sports Betting
Stars Group’s intention to expand as an online poker operator has been shown since implementing its launch, and naturally gained global recognition through PokerStars as a result. Therefore, New Jersey regulated online betting stood no chance to miss that opportunity.
Yet, moving with purpose and ambition to be a major player in the global online sports betting industry, Australia became the initial target purchasing two operations named Crown Bet and William Hill Australia. Additionally, the UK just became next after purchasing sports based specialist Sky Betting and Gaming (SBG).
Finally, the US can safely say that they have legal sports betting market.
As the New Jersey Division of Gaming Enforcement (DGE) aims to expand, tremendous efforts have been restored to approve sports betting licenses, creating BetStars launch possible as soon as companies gain regulatory approval. While Resorts’ still figuring out offering a sportsbook on the property, it remains unclear what brand that book will operate under.
The Supreme Court only overturned the Professional and Amateur Sports Protection Act of 1992 (PASPA) in May. Off the record, the DGE has approved sports betting licenses for five New Jersey casinos, two racetracks, and an online operator: