The NJ sports betting market boom has attracted eyes from overseas. These past few months it’s been said the Australian giant PointsBet wants a seat at the table and now, the NJ Division of Gaming Enforcement has granted that seat.

With the DGE’s preliminary approval, PointsBet Sportsbook is ready to begin “soft play” operations. This means that for now, players can only find PointsBet NJ online. The company will most likely look to expand operations further in the future, as it’s found a itself partner in Meadowlands Racetrack.

The news of a PointsBet Sportsbook opening in New Jersey is big on two levels. First, it dissipates rumors and suspicions of NJ sports betting market limits by adding to a list of eight other NJ sportsbooks, the last of which settled three whole months ago. Second, PointsBet sports betting is unlikely to go unnoticed by bettors in the Garden State. The mobile sportsbook will have the advantage of a unique Points Betting product that can’t be found anywhere else in the state.

PointsBet NJ Brings Unique Approach With Points Betting

PointsBet’s intention to join the US sports betting market became apparent back in July when it struck a deal with Meadowlands and Tioga Downs. They now have a chance to gain some much needed advantage by presenting their unique PointsBet Sportsbook that doesn’t simply reward bets, but sets them apart by accuracy. Along with typical sports bets, the operator offers its signature product Points Betting.

Simply put, Points Betting means that the closer a player’s final number is to the line, the bigger the amount the player wins is. If a bettor puts $10 on the over and the game finishes 10 points over, he or she brings home $100.

Hopefully, NJ sports fans will welcome a refreshing new product on the market and forgive PointsBet NJ for starting three months late into the game.

US PointsBet Sportsbook Has Been A Long Time Coming

The company’s CEO Johnny Aitken admits that PointsBet always had its heart set on launching in the US and used the Australian market as a mere stepping stone.

Now that the PointsBet Sportsbook has proven itself in front of an audience overseas, it’s ready to face a challenge in New Jersey. The CEO shared full confidence that the Points Betting product sets the company apart from its numerous experienced competitors in the US

PointsBet And Meadowlands Ready To Strike

The PointsBet Sportsbook will be Meadowlands’ second skin in the Garden State, following the racetrack’s partnership with the FanDuel Sportsbook.

The East Rutherford location has bagged more revenue in October out of all nine sportsbooks in the state. It generated $9,925,916 and partnering with the second best NJ sportsbook certainly helped. Hopefully, the latest addition to its list of partners will do just as well on the harsh NJ sports betting market as well.