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Amazing news - sports betting is finally legal in the state of New Jersey! This gave the start to many new projects across the Garden State. Both racetracks and casinos have put their efforts into launching their own sportsbooks (physical and online).
Since the beginning of August, there are eight sportsbooks operating in New Jersey and six of them are located in casinos in Atlantic City.
You can find the COMPLETE list of sports betting locations in New Jersey here.
DraftKings Sportsbook was the first online sport betting website which went live on August 6 and is now available for the whole Garden State. Initially, the platform was soft-launched but then it quickly received a green light from the NJ regulators. Unfortunately for DraftKings, their monopoly didn’t last long because another online sports betting site was launched at the end of August.
At the moment, there are eight online sportsbooks operating in New Jersey and surely their number will increase soon.
Online Sports Betting Platforms and Sportsbooks in NJ
History is in the making as the sports betting industry in New Jersey is currently blooming. The cooperation between DraftKings and Resorts Atlantic City helped them beat the competitors and they were the first ones to launch a NJ online sportsbook. They have also created the DraftKings Sportsbook mobile app which can be downloaded from anyone who is within the boundaries of the Garden State. Users can choose whether to use the website or the app in order to place bets on their favourite sports.
Jim Murren, who is the CEO of MGM Resorts, also surprised everyone at the MGM/NBA press conference which took place on July 31. He announced that playMGM are in the process of creating their own sports betting mobile app and it will be launched very soon. However, it took them more time to complete the task which cost them the first place. MGM couldn’t beat DraftKings and had to satisfy with the silver medal in the online sports betting race.
The third one in the race were SugarHouse online casino which integrated their site to include the SugarHouse sportsbook on August 23.
Next, the FanDuel Sportsbook mobile app was soft-launched on September 1 and only a limited amount of users in William Hill NJ were given access. Five days later the app went live statewide.
On September 6, just in time for the beginning of the NFL football championship, Caesars online casino launched their sportsbook application. Right after that another well-known company in the NJ online gambling industry announced their app - 888 Sportsbook.
On September 13, BetStars also joined the NJ sportsbooks hype with an Android app.
New Jersey Sportsbooks
The First Wave of June 2018
Monmouth Park formed a partnership with William Hill US and was the first to open doors in NJ. It took a lot of time and resources for the Oceanport horse racing track to prepare for this moment, but it can now officially accept sports bets.
Borgata, together with its parent company MGM, opened first in Atlantic City. They managed to adapt some of the existing premises into race-and-sports books.
On June 28, the third company Ocean Resort Casino opened its doors to fans of the sports wagering. Currently, Ocean Resort is the only casino outside of Las Vegas, Nevada that has a functioning sportsbook since the first day it started operating. The newly established casino opened in a temporary property thanks to its partner WIlliam Hill. By the end of 2018 there will be a new permanent location for sports betting.
The New Yorker
On July 14, the physical sportsbook of FanDuel opened doors at Meadowlands Racetrack. The newly launched sportsbook had a big advantage over its competitors thanks to its nearness to New York City.
FanDuel really hit the jackpot because the New York regulators failed to pass sports betting legislation this year. And now Meadowlands is the nearest location where New Yorkers can go to wager on sports, which means millions of potential gamblers.
The FanDuel Sportsbook has another advantage - its neighbour is one of the major sports league venues in the USA. The MetLife Stadium, which is the home stadium of New York Jets and New York Giants, is within walking distance from the sportsbook.
The Caesars Pair
In the end of July 2018, Caesars Entertainment also joined the race. In just three days, the gambling company succeeded in launching sportsbook at two of its locations in Atlantic City. The first sportsbook opened in Wild Wild West Casino, which is located in Bally’s complex on the Boardwalk. On July 30, it started accepting sports bets.
Not long after this event, it was time for Harrah’s Atlantic City to open its own sportsbook property. It became the first competitor of Borgata Sportsbook located in the Marina District of Atlantic City, New Jersey.
We are surprised that Caesars Atlantic City still doesn’t own a physical sportsbook and it seems that the company doesn’t even plan to launch one. Nevertheless, the parent company has obtained online licenses for all three daughter companies and locations.
The Hot August
Resorts and Golden Nugget Atlantic City joined the sports betting industry simultaneously. The oldest AC casino released information that they will start accepting bets at exactly 11 am on August 15. However, Golden Nugget managed to outrun them by hour and a half.
Resorts positioned its temporary sportsbook in the iGaming launch where gamblers can enjoy 15 TV screens, a huge video wall, six windows for placing bets, as well as four kiosk for self service.
On the other hand, Golden Nugget sportsbook (soon to be renamed to just The Sportsbook) was launched in an old poker room.
August was truly a month with lots of activity in the sports betting sector because after Resorts and Golden Nugget there were others who followed:
- August 6: launch of DraftKings sportsbook app;
- August 22: soft-launch of PlayMGM sportsbook app;
- August 23: launch of SugarHouse Sportsbook;
The September Openings
The month started with the soft-launch of FanDuel Sportsbook app which followed the regulations and was offered just to a small number of players for five days. Afterwards, it became available statewide. Another event that occured on September 1 was the DGE approval for soft-launch of the William Hill US sportsbook app.
September 6 was the day when Tropicana Atlantic City decided to reveal their ideas for the NJ sports betting world. Its new owner Eldorado Resorts formed a collaboration with William Hill to create a sportsbook during the coming autumn weeks.
On the same day, Caesars also announced their plans for getting a share of the NJ online sports betting market. 888, which has been known as Caesars online gambling partner for quite some time, introduced to the world its new mobile sports betting app on September 10. And on September 13 another member joined the sports betting family - BetStars.
So to sum it up, there are now eight physical sportsbooks located in New Jersey. And there were five online sports betting apps which launched during September, so their total number in the Garden state is also eight.
There is a lot of potential in the NJ sports betting industry as it has the opportunity to reach $10 billion in annual wagers.
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