Good news this week for Caesars Entertainment, as the company managed to strike a deal with teams from the NBA and NHL. The Philadelphia 76ers and the New Jersey Devils will be promoting the Caesars Online Casino & Sports app on their home properties, respectively in PA and NJ.

Newark’s Prudential Center will soon not only be known for the home of the New Jersey Devils, but also for the Caesars Club, which is a 5,000-square-foot, top-notch bar and restaurant. Events in the Prudential Center will be lit up by the words Caesars Casino & Sports spread across 80 digital boards, as well as a 4,800 sq. foot outdoor LED board.

Caesars’ NJ sports betting products will also be promoted at Bally’s and Harrah’s in Atlantic City, as well as Club Level tickets, wristbands, pillars and even the attire of the Caesar Club staff.

The companies have confirmed the partnership, which will continue for several years, and will include Caesars sponsoring the “Shoot for a Million” NHL promo. The challenge is famous for giving New Jersey Devils fans the chance to win $1 million during the second-period break in 10 regular-season games.

Caesars To Bring NJ Sports Betting To The Prudential Center

The Prudential Center will situate the Caesars Club at the main entrance, where Premium Seat members will be able to find their VIP spots at every home game for the New Jersey Devils. That doesn’t mean the public won’t also get to visit the lounge, as there will be 175 events a year the club will be open for people to visit games and concerts.

Caesars CMO Chris Holdren shared the company’s excitement to expand their long-year presence in the Garden State now that the Caesars Club Lounge introduces Caesars-powered NJ sports betting.

On the other side of the partnership is Harris Blitzer Sports & Entertainment, whose CRO Adam Davis commented on the benefits of the deal with Caesars. He called Caesars Entertainment pioneers in the world of sports betting and casinos and applauded the Caesars Club as a place for the one million Prudential Center visitors to get a world-class Caesars experience. The partnership also holds the potential to bring sports betting fever to all the live events at Prudential Center.

Caesars Online Casino and The Philadelphia 76ers

The Philadelphia 76ers will soon be part of Caesars’ promotion at their Harrah’s Philadelphia Casino. The Caesars Online Casino will also be introducing a long list of online promotions focusing on the 76ers brand.

In the meantime, the court will host the “Score for the Shore” promotion. Much like the NHL promo, it lets the fans come out on the court to shoot for a prize, which is a stay at Caesars Atlantic City Hotel & Casino.

There is one extra promotion coming from this exciting partnership. The Philadelphia 76ers are running a social media contest called “Live Like A Caesars VIP”, awarding a weekend getaway at The LINQ Hotel & Casino in Las Vegas, Nevada as the prize.

Caesars NJ Mobile Sports Betting App

A great way to experience Caesars’ full-scale of sports betting products and casino games is through their mobile app. Made for Apple, Android and desktop use, it offers a smooth and convenient casino experience, available to all players located within NJ state.

For regular members, the app also provides a consistency with their casino’s Total Rewards program, meaning that members can collect their loyalty points if they won them at a retail location or online. These points are redeemable across 40+ Caesars international properties.

Other sports teams and venues owned by Josh Harris and David Blitzer from Harris Blitzer Sports & Entertainment include the Delaware Blue Coats, Binghamton Devils, Team Dignitas and NBA 2K League Team Esports franchises.